Wednesday, March 25, 2009

MAGGI

MAGGI the brand. Everyone know about MAGGI noodles. Thats what i thought when i first join the MAGGI team. MAGGI Noodles is so well known till some Malaysian know instant noodles as MAGGI noodles.
It all changes when last month met a few dancers who dance at the Sales Convention at East Mal when they are on the flight back to KL. Just happen that we met them on the flight back to KL. Was introducing ourselves and few of the dancers recognize us as the night before some of us were pull by them to the dance floor. When we intro ourselves as MAGGI team, they do not know what MAGGI is??? huh???after some explanation then they only know we're from Nestle. There are still some people who spell MAGGI as maggie. gosh.....

In my mind i was thinking if they do not know MAGGI then there might be more ppl like them. Then we have some issue here to tackle. We're so focus on our own category that we forgot about the Brand. So it's the CCSD job now to promote the brand as a trusted cooking aid Brand. When u thnk of cooking you'll think of maggi. Thats will be my vision and mission in Nestle.


MAKING FOOD DO WONDERS

4 comments:

Anonymous said...

Part of my task to promote maggi cukup rasa, last week we did a cooking demo at malay wedding function at Azizah house. Good respond and I will ask OAJ to forward you the slideshow.

Unknown said...

Thanks for all the effort. Penang is always good in this and do not slow down. Will try my best to support from HOU

Anonymous said...

i have a comment to make,somehow your maggi chilli sauce taste has deteriorates,same comment given by my colleague too.i prefer the old taste....

Unknown said...

MAGGI Chilli Sauce is made from fresh chillies unlike competitors who uses chilli paste. Will feedback to the brand manager on this and find out if there is any changes in the recipe. Or might be that we have source from different chilli supply. Will take the feedback and work on it so that we do not disappoint our consumer. Btw, thanks for choosing MAGGI.